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|| This Is The Picker Concept ||

Blog

|| This Is The Picker Concept ||

Gabrielle Nuich

Hi there!

You may be new to this page, or maybe you've been following us for a while - but either way we would like to welcome you to the new phase of our business.

The Picker Concept

Why the change? Well, in short we felt we outgrew our old name. The name "Fremantle Pickers" was inspired obviously by "American Pickers", and our love for diving through old sheds, garage sales, swap meets, Op Shops and deceased estates to find those rare & unique pieces - something that has been our obsession for the majority of our lives. However, we started to become a lot more than just people who dig around in the back corner of abandoned sheds. When we started out as Fremantle Pickers, it was initially more of a sideline "hobby" business for us. Something we absolutely loved, but a business we never expected to grow to the extent it has. Along the way to meet the needs of all our new clients and customers, we found ourselves expanding in what felt like a million different directions. Buy/Sell, custom restoration & projects, item sourcing, events & product hire, pop up lounges, hand lettering, custom made events items, events hire, events styling, events management and more. We found ourselves trying to be everything to everyone because we love being able to present solutions to problems and create ideas, and we also love being able to interact with so many different people on so many different levels. This however, can oftentimes be overwhelming and sometimes even counterproductive. When you try to be everything to everyone, do you really give them your best? This is the question we have been asking ourselves over and over, especially over the last six months.

Ultimately, the answer was no - we were doing amazing things and giving our best to every new client, customer and project, but ultimately we weren't giving the best of our business. Many new clients, customers and colleagues that we would meet would express that after looking at our business online and across social media they would find it confusing as they couldn't figure out exactly what it is that we do, and that is because we started doing everything and anything. We lost the story of why we started and what we were doing, and what it was we were aiming to achieve everyday as a small business. For those new customers that had been referred by happy clients and friends, or customers that have been by our side since the beginning, it didn't seem confusing. But we weren't able to truly reach any new customers because what we were about became unclear.

It was a big learning curve, and a great opportunity to take a step back, break it all down, rediscover our purpose, and build it back up again.

So why The Picker Concept?

The name went under debate for quite some time, and was the cause of much angst and debate. But one day it all just clicked. Concept itself means an abstract idea, and it comes from the Latin word Conceptum (something conceived) > Concept (thought, imagination). This in itself is one of the cornerstones of what it is that we do, and what we're good at. We are good at seeing a piece not just as an object, but as a thought or idea. We see the value of a piece through ideas such as sentimentality, function, beauty, character - not merely as an inanimate object worth $$. We see a beat up, broken down, torn vintage piece and see it's potentially creative new purpose, rather than another piece of landfill. We see a piece and think "There is someone out there who will love this, and it will bring warmth and beauty to their space or event." We see the story and thought behind a piece - where it has been, what it is now, and what it could become. For us, this is an integral part of being a picker. A picker isn't just someone who buys old collectables & furniture to flip it for a profit, whilst rummaging through rusty sheds and estate sales. A picker is someone who sees a piece with love, acknowledging just what a treasure it is, and sees it for more than just a thing. A picker finds the idea behind a piece so much more valuable than the money it can fetch, because it has a history and a story to tell, and a personality of it's own. A picker knows that every piece has a purpose, and it is our job to discover what that purpose is.

This is who we want to be, and is an idea that we want to grow and share with you.

Thank you so much for coming along this journey with us. Old friends and new, it's good to have you here.